![]() In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1958, in Bolton, two of the founder's grandsons, Jeff and Joe Foster, formed a companion company "Reebok", having found the name in a dictionary won in a sprint race by Joe as a boy. They were made famous by 100m Olympic champion Harold Abrahams in the 1924 Summer Olympics held in Paris. The company began distributing its shoes across the United Kingdom, which were worn by British athletes. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". Foster" in 1900 later he joined with his sons and changed the company name to J.W. ![]() After his ideas progressed, he founded his business " J.W. In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District. It was bought by German sporting goods company Adidas in 2005, then sold to the American Authentic Brands Group in 2021. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. It was established in England in 1958 as a companion company to J.W. But in terms of technical specification of all the materials, they are exactly the same as every suit of every GP.Reebok International Limited ( / ˈ r iː b ɒ k/) is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. What is changing is the color of the material, the shape of the CAD lines and the position of the logos. “ The process we follow to make the special edition suit is exactly the same as the other suits. We immediately check the feasibility of the fabrics and patterns and then we go into the process of allocating all the logos, all the different shapes and stripes of the suits, and then we forward all the information to the supplier who starts to produce the suit,” acknowledges Maurizio Sicco (Teamhead Motorsport Racewear, PUMA). “ The process to make a race suit starts with the design we get from the teams. Since 2016 PUMA has been customizing the race gear of Red Bull Racing Honda drivers. PUMA´s race gear factory is sitting in Turin (ITA), supplying race teams worldwide. When the design process is finished the production comes to play. So I tried to merge both designs and bring it into our 2021 race suit.” He was walking in his Red Bull Racing Honda race suit next to Takuma Sato in his white race suit which is relying a lot on the red of the Honda logo. “I took the inspiration from Max Verstappen visiting the Honda factory in 2019. We wanted to take some of their heritage with their white uniforms and liveries back in the 50s, 60s and bring it into current day with us,” explains Greg Auchterlonie (Head of Brand Design, Red Bull Racing Honda). The white suit comes about as a thank you to our friends at Honda. “ As we started to design the race suit, we tend to go a little bit old school. The eye-catching white design of the latest PUMA special edition race suit is to celebrate the teams’ race-winning alliance with power-unit supplier Honda before they leave the stage of Formula One at the end of the season. ![]() Special Edition Race Suits are something we have done in the team historically, but we haven’t done it in a while now”, says Team Principal and CEO of Red Bull Racing Honda Christian Horner. “ We are not afraid of doing something a bit different. ![]() It all started with the “ Lederhosen” special race suit in Austria (2016), continued with the cowboy suits in Austin (2018) and the tuxedo design in Silverstone celebrating James Bond (2019). The history of PUMA special edition race suits together with the team of Red Bull Racing Honda is already rich. In this Behind The Scenes feature, explore how the race suits are conceived, designed and produced. Take a look behind the scenes and learn how the race suit has been created. And the new special edition race suits brought good luck – it was the second double-podium finish of 2021 for PUMA team Red Bull, with Max Verstappen and Sergio Pérez shining through the Turkish Grand Prix. In collaboration with the Red Bull Racing Honda, PUMA dressed the drivers at the F1 race last weekend in Turkey for the very first time in white, paying homage to teams’ race-winning alliance with power unit supplier Honda. We extended our legacy of special edition race suits. ![]()
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